What is augmented reality (AR)?

A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. ^ "What is Augmented Reality (AR): Augmented Reality Defined, iPhone Augmented Reality Apps and Games and More". Digital Trends. 3 November 2009. Retrieved 8 October 2015. ^ "Full Page Reload".

What is the difference between augmented reality and VR?

The biggest difference between AR and VR is that augmented reality uses the existing real-world environment and puts virtual information on top of it, whereas VR completely immerses users in a virtually rendered environment. While VR puts the user in a new, simulated environment, AR places the user in a sort of mixed reality.

How can augmented reality help companies make better decisions?

Such big data can help inform companies’ decision making and gain insight into consumer spending habits, among others. Augmented reality (AR) involves overlaying visual, auditory, or other sensory information onto the real world to enhance one’s experience.

What types of objects are used in augmented reality?

It is important to note the two main objects in AR when developing VR applications: 3D volumetric objects that are manipulated and realistically interact with light and shadow; and animated media imagery such as images and videos which are mostly traditional 2D media rendered in a new context for augmented reality.